BZUN — Baozun Inc.
NASDAQ · Consumer Discretionary · Internet Retail
About Baozun Inc.
Baozun Inc., operating through its network of subsidiaries, provides a comprehensive suite of digital commerce services to brand partners across the People's Republic of China. The company's extensive offerings include establishing and integrating IT infrastructure, designing and launching online retail platforms, managing daily store operations, executing visual merchandising and promotional campaigns, providing dedicated customer support, and overseeing logistics such as warehousing and order fulfillment. Baozun caters to brands in a wide array of sectors, including apparel and accessories, household appliances, consumer electronics, home goods and furnishings, food and health products, beauty and cosmetics, fast-moving consumer goods (FMCG), mother and baby products, and the automotive industry. Founded in 2007, the enterprise was initially known as Baozun Cayman Inc. before adopting its current name, Baozun Inc., in March 2015. Its global headquarters are located in Shanghai, China.
Earnings History
| Date | Period | EPS Est. | EPS Act. | Surprise | Revenue | Result | 1D Δ | 1W Δ | 1M Δ |
|---|---|---|---|---|---|---|---|---|---|
| 2026-08-27 | Q2 2026 | 1.68 | 0.06 | -96.43% | $404.3M | ❌ Miss | +7.09% | +0.00% | +4.26% |
| 2026-05-20 | Q1 2026 | — | -0.02 | — | $345.2M | — | -0.78% | -1.17% | +8.98% |
| 2026-03-25 | Q4 2025 | — | 0.39 | — | $453.6M | — | +16.43% | +12.21% | +30.52% |
| 2025-11-25 | Q3 2025 | — | -0.10 | — | $302.9M | — | -5.82% | -4.45% | -6.85% |
| 2025-08-28 | Q2 2025 | — | -0.04 | — | $356.3M | — | +12.72% | +36.40% | +43.46% |
| 2025-03-20 | Q4 2024 | — | 0.11 | — | $410.2M | — | -12.71% | -17.14% | -36.14% |
| 2024-11-21 | Q3 2024 | — | -0.16 | — | $293.1M | — | -8.11% | +4.25% | +20.85% |
| 2024-08-28 | Q2 2024 | 0.06 | -0.01 | -116.67% | $329.0M | ❌ Miss | -2.63% | -0.44% | +28.51% |
Showing last 8 quarters.
Revenue by segment & region
By segment
Q4 FY20 · $1.57B total
| Segment | Share | Revenue | YoY | Q1 FY20 | Q4 FY20 |
|---|---|---|---|---|---|
| Service | 69.2% | $1.09B | — | $3.86B | $1.09B |
| Product | 30.8% | $484.5M | — | $3.42B | $484.5M |
Source: company filings via FMP. YoY compares the same fiscal period a year earlier.